7 Strategic Edges for Print Success
1.
Are your print materials beautiful and impressive or do they use too many different type styles or overwhelm with graphics?

With so many messages bombarding people today, simplicity wins every time.
2.
Do your brochures and ads use white space or are these materials filled from top to bottom with text and images?

White space allows the eye to rest, to move about more freely and to create a real focus on a page.
3.
Do the layouts draw your reader's eye or confuse it?

Good design directs the reader to exactly what they want them to see first, second and third.
4.
Are you hiding your most important messages?

With only one or two seconds to capture your reader's attention, make sure your most important message is up front, loud and clear.
5.
Are you respecting your readers’ intelligence?

Your marketing must address your audience with a knowing tone that says you are aware of their sensibilities.
6.
Are you just plain saying too much?

When a reader sees too much information on a page, they put away the brochure, turn the page in a magazine or move to something simpler.
7.
Are you somehow getting lost in the communication clutter or do you stand out as special?

The first step in developing a print campaign worth the cost to produce it is to understand your strengths in the marketplace. The most beautiful, well-written print with the wrong message will fail.