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7 Strategic Edges for Web Success
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| 1. |
Do you fully understand your audience and their expectations?
Crafting a clear focus helps deliver what site visitors are searching for. |
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| 2. |
Is your website “personal” and does it tell the truth?
The best websites contain content that is believable to the audience.
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| 3. |
Have you created a list of sections for your website and put them in an order of importance?
If not, site visitors may leave before they get to the most compelling information.
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| 4. |
Have you (or better yet, a professional writer) developed content that is relevant and action-oriented for your audience?
Good content sells products, services and ideas.
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| 5. |
Is your design attractive and unique or do you look a lot like your competitors?
It’s important to project your image so that others have the right idea about you.
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| 6. |
Is your design and content consistent throughout your site?
Consistency says you know who you are.
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| 7. |
Is your site designed to allow for updates and changes over time?
A site that cannot be updated will soon be buried by those that can.
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